Every founder thinks their product is unique. But when it comes to pricing, the patterns matter more than the differences. Understanding them lets you skip expensive experimentation.
Customers don't fit neatly into pricing tiers. Tailored plans mean less revenue than a full upgrade—but far more than a cancellation.
How do your customers measure the value they get from your product? If they value predictability, flat-rate wins. If value scales with team size, per-seat makes sense. If usage varies wildly, metering aligns revenue with outcomes.